Dive Brief:
- A new report from eMarketer predicts that spending on mobile ads will double desktop spending by 2017.
- In its "State of U.S. Digital Advertising," eMarketer forecasts mobile spending will hit $49.8 billion, while desktop spending is expected to slow to $25 billion.
- Desktop spending has been on the decline, hitting $31.6 billion in 2014, down from $32.4 billion in 2013.
Dive Insight:
From all the chatter in the ad industry, it's not surprising that mobile ad spending is on the rise. User habits and increased effectiveness in delivery have made the mobile option more attractive for advertisers.
