Dive Brief:
- Mobile ad spending is finally hitting a tipping point, according to a report from eMarketer that predicts spending will hit $9.6 billion this year and increase by $5 billion within the next year.
- According to the report, mobile ad spending is set to double in 2013, compared to a 1.7% rise in desktop spending.
- An earlier report from eMarketer this year showed that U.S. adults spend 19.4% of their time on mobile devices.
Dive Insight:
The shift now is due in part to the increase in mobile users, although that has been going on for a while. The real motivator now would be that the mobile ad infrastructure has greatly improved this year compared to past years. With more reliable options in place, advertisers feel safer about moving their budgets to mobile.
