Dive Summary:
- According to the Mobile Marketing Association's latest report, in the next four years mobile marketing is expected to increase to 10% based on smartphone growth alone.
- Right now, marketers allot 1% of their budget to mobile advertising, but, based on return on investment (ROI), advertisers could gain more by assigning 7% to mobile marketing.
- When spend-to-impact was studied, mobile advertising plateaued at under $10 million, well before many other advertising forms including TV, cinema and digital display.
From the article:
On Wednesday, the MMA announced the findings of a recently commissioned study that challenges marketers and agencies to “look deeper at how they are allocating billions of ad dollars in their marketing mix.”
Conducted with the assistance of Marketing Evolution, the study concludes that the optimized level of spend on mobile advertising for U.S. marketers. ...
