Dive Summary:

• Mintigo Chief Marketing Officer Jason Garoutte talks to BizReport about how his company's customer search engine works to help companies increase conversion rates using big data.
• Garoutte stresses that companies should focus on inbound marketing and claims that Mintigo can help its customers to see results in as few as three weeks.
• He explains that Mintigo's "Customer Search Engine" looks for patterns in keywords, tweets and technological data to identify behavior patterns and seek out potential leads. 

From the article:

Many conversations have begun over the big data concept in the past few years - from ways for brands to engage and target using big data to what big data actually is. One platform takes big data and puts that information into context for online brands to use to convert. ...