Dive Summary:

• Microsoft plans to open its first collaborative marketing agency, called "Solution Studio 415," in San Francisco this December.
• No brand partners have been announced, but Microsoft plans to open more such "Solution Studio" workspaces around the globe.
• The company aims to use design-led thinking and consumer research to help brands reach target audiences.

From the article:

Microsoft is opening its first collaborative marketing agency in San Francisco in early December. Aptly entitled Solution Studio 415 (the bay area city's area code is 415) the new 18,000-square-foot space in San Francisco's SOMA neighborhood will be the first "Solution Studio" in a series of new workspaces Microsoft plans to open around the world.

Microsoft hasn't named any brand partners to date, but once the doors open on its new digs in San Francisco, the company is expected to focus its work with top brands in retail, automotive and consumer packaged goods. ...