Dive summary:
- French newspaper Le Parisien is told by Microsoft CEO Steve Ballmer that Surface sales started “modestly” but keeps exact figures to himself.
- Microsoft declines to make further comment after CEO’s statement.
- CEO comment of modest sales is comparable to statement made when Windows Phone sales started slow in 2011.
From the article:
Asked about supply shortages of Surface, Ballmer told Le Parisien: “It’s a good sign,” adding that the company will “fix this problem quickly” — and noting that the increase in capacity is part of its strategy. CNET reported that the entry level Surface RT model was out of stock online for more than a week.
