Dive summary:
- Microsoft's new video ad compares Dell's XPS 10 tablet to the iPad with biting remarks.
- In the ad, Siri -- the voice activated virtual assistant on Apple mobile devices -- narrates and expresses discomfort with the tablets differences.
- The tone of the ads expresses that Microsoft is still smarting from the "Mac vs PC" ads ran by Apple.
From the article:
"Microsoft is still smarting about the "Mac vs. PC" ads, to judge by the tone of these ads, which is a shame, because that Dell tablet looks cool enough to stand on its own. And if you think this is harsh, I wouldn't be surprised if future ads take potshots at the Sony Xperia after what happened at E3 this year."
