Dive Brief:
- As part of its effort to market mobile products and services like Surface, Office 365, and Azure Cloud, Microsoft is aiming for enterprise executives with a new branded microsite.
- Because of Microsoft's partnership with LinkedIn, executives can log in with their profiles and receive a microsite tailored to their specific role.
- Microsoft's goal was to educate the C-level on how its mobile products can benefit them on a daily business-level basis.
Dive Insight:
Microsoft has stiff competition in the mobile world from Apple and Google. The company is right to recognize a strength in offering business-oriented tools. Targeting enterprise executives through their LinkedIn accounts is a clever way to make sure the messaging reaches the right audience.
