Dive Brief:

• RebelMouse has hired Michael Hess as its first ever chief revenue officer as it seeks to pitch its platform to brand marketers. 
• The company, formed by former Huffington Post CTO Paul Berry, curates social content for brands and publishers onto a dedicated page. 
• The move to bring on Hess, according to Berry, shows RebelMouse is "leaning into brands."

Dive Insight: 

RebelMouse is a unique company that will benefit from having a leader to pitch its platform, which also includes a native advertising service, to brand marketers. Hess' experience — he recently worked for mobile marketing firm Velti, and was also an associate publisher at The New Yorker and Rolling Stone — should serve the company well as he and his sales team work to move the company into the black.