Dive Brief:
- MeVee, a brand new live-streaming app, has a feature more seasoned competitors like Periscope and Meerkat don’t – the ability to serve banner and video ads within a live stream.
- The app was actually developed with idea of helping the user monetize live-streams as a key feature.
- People broadcasting on the app can opt to have ads included in their streams, receiving half of what MeVee earns from those ads. More popular users will get a larger cut of the ad revenue.
Dive Insight:
From the user’s perspective, MeVee is an attractive live-streaming option. For one, it can earn them revenue via ads, which isn't possible on rival apps. Plus, those streams are archived unless the user deletes them. The live streams include full-screen video ads and can be embedded on websites and blogs so non-app users can view the footage.
For marketers advertising on MeVee, the triple threat should be intriguing. Simply having access to a popular live stream audience is reason to weigh jumping in, and then knowing those ads have the potential to reach beyond the app's users makes the prospect even more attractive.
MeVee CEO Tomer Dicturel told the Wall Street Journal, "There are enough things that are different about us that we think we can get market share." The company has already tested with sports stars and music artists and there are plans for live-streaming events around the Super Bowl. FlatRate Moving and Marquis Vodka have already run ads on MeVee this week during the Consumer Electronics Show (CES) in Las Vegas.
In December, PM Digital CEO Chris Paradysz told Marketing Dive that for 2016, "We will see the live video, or the streaming experience, become more powerful. People have a much greater desire for community, in the moment, shared experiences."
