Dive Brief:
- Insurance company PNB MetLife India announced its JV partnership in India has launched what it described as the “first ever” virtual reality customer service platform in a company press release.
- The tech, called converse, was built in conjunction with LumenLab MetLife’s Singapore-based innovation center and PNB MetLife.
- “What I like about virtual reality is that it allows the customer to be the protagonist in their own financial journey. We are delighted to launch this technology first in India. Our customers will have the unique opportunity to experience VR for the first time, to solve real-world servicing issues,” said Zia Zaman, LumenLab CEO and Chief Innovation Officer of MetLife Asia, in the release.
Dive Insight:
The customer service application of VR helps show marketers the wide range of possibility in marketing using the tech.
To date, a popular way to make use of the cutting-edge tech is providing an audience with a more interactive narrative. USA Today, Conde Nast and Sports Illustrated are all using VR for storytelling purposes.
As the Metlife example shows, the tech can be tapped for much more than just ramped up content. Metlife's VR tech offers customers a differentiated, immersive and personalized experience where they are able to interact with a virtual life insurance expert, an avatar named “Khushi.”
It’s also been suggested that B2B marketers will use VR for product demonstrations, and innovative marketers are likely to find even more uses for the powerful technology next year and beyond as more consumers purchase VR headsets and distribution strategies for content develop more fully.
