Dive summary: 

• Mentos is playing on the narcissistic social media culture with the first personalized 24-hour news network; the app is an attempt to stand out in a noisy social media landscape. 
• The app, developed by Bartle Bogle Hegarty, allows users to create personalized news casts based on their Facebook account giving the impression their posts are interesting enough for the news. 
• The app offers up millions of unique video combinations that make up a 24-hour news channel; users are encouraged the share the videos they make on their social channels. 

From the article: 

"Corrado Bianchi, international marketing director at Mentos' owner, Perfetti Van Melle, said in a statement, 'We know we're in a cluttered category as a brand and even busier social space with this youth audience so we need really distinctive communications. Fresh News is a bold step in the right direction in our mission to help the world be fresher.'"