Dive Brief:
- Doritos is holding its annual "Crash the Super Bowl" for independent film makers to take a stab at producing a Super Bowl commercial.
- The brand received over 4,900 submissions from 29 different countries.
- Finalists have been narrowed down to 10 finalists— the winner receives coveted air time during the Super Bowl valued at $4.9 million.
"Doritos Angler" by James Bedford
"Baby's First Word" by Travis Braun
"Selfish Sneezers" by Devon Ferguson
"The Lemonade Stand" by David Horowitz
"Trouble in the Back Seat" by Jason Johnson
"Mis-Spelling Bee" by Brian Kleinschmidt
"What Could Go Wrong?" by Alex Pepper
"Doritos Manchild" by Armand de Saint-Salvy
"When Pigs Fly" by Graham Talbot
"Middle Seat" by Scott Zabielski
Dive Insight:
Doritos is not only offering a once-in-a-lifetime opportunity to independent filmmakers—but it's also helping to build buzz around its own commercial. A contest is a great lead up to the big game and will help consumers watch out for the "Crash the Super Bowl" winner. It's a win-win for everyone: Good publicity for Doritos, provides a spotlight for independent filmmakers, and gives consumers a voice as well.
