Dive Brief:

• MediaMath’s Terminal One product is now directly integrated into Oracle Marketing Cloud’s B2B and B2C email marketing solutions.
• According an Oracle exec, this type of ad tech integration is a first for Oracle.
• MediaMath’s Terminal One has been touted as a “Bloomberg terminal for marketing.”

Dive Insight:

Oracle Marketing Cloud’s email marketing solutions are now integrated with MediaMath’s flagship product, Terminal One. The product is directly connected with Eloqua, Oracle’s B2B solution, and Responsys, Oracle’s B2C solution. According to Alex Hooshmand, Oracle’s VP of product, this type of ad technology integration is a first for Oracle.

He told AdExchanger, “MediaMath is different in that it’s direct into our B2B and B2C platforms. It makes the workflow much easier for clients to send their audiences and run their campaigns within MediaMath TerminalOne.” 

Terminal One launched last month with the goal of targeting ads to the right person, at the right time, at the right price. Joe Zawadzki, founder and CEO of MediaMath, likened Terminal One to a "Bloomberg terminal for marketing," telling Forbes, “The big insight was that ultimately, in the same way that the financial world uses software to run their business, that the marketing world would ultimately get comfortable with using software to run their business.”