Dive Brief: 

• Users of MediaMath's TerminalOne programmatic media buying service will now be able to utilize data from Twitter. 
• The new Twitter Tailored Audience app allows MediaMath users to input CRM, online, and mobile data to buy Promoted Tweets and Promoted Accounts programmatically. 
• The partnership with Twitter ensures brands' information will remain safe and that those brands can follow their ad performance on the social site. 

Dive Insight: 

MediaMath is offering brands a centralized place to manage programmatic ads as well as social media campaigns. Increasingly, digital marketing is experiencing crossover with a number of avenues, social included. The more integration that companies like MediaMath offer, the easier it will be for advertisers to adapt.