Dive summary:
- mDialog has signed on major brands Fox News, Wall Street Journal, and Shaw Media for their service that allows brands to deliver location based coupons via mobile ads.
- With mDialog, brands can use TV commercials re-purposed for mobile to offer a location based digital coupon; if the consumer has an iPhone or iPad, the coupon can be saved in Passbook which has geo-fencing capabilities alerting users when they are near a participating retailer.
- mDialog's adDialog platform also offers other features like 3-D modeling promos that may interest auto brands.
From the article:
"'It's an opportunity to fill inventory in a creative way,' Jeff Misenti, chief digital officer for Fox News Digital, told Adweek. 'It's important to have an ad client that not only works with the phones but tablets as well. We need to integrate seamlessly across devices and screen sizes to be effective in these environments.'"
