Dive summary:

• McDonald’s is accused of trying to circumvent the law in Federal Trade Commission complaint regarding happymeal.com.
• Viral marketing component of happymeal.com eliminated after allegations of emails directed to children under 13 years old.
• The FTC could have taken regulatory action against McDonald’s without a change.

From the article:

McDonald's made the changes to the site this month. "Rest assured, the online security of our guests, especially our youngest guests, remains a top priority for us," said McDonald's spokesperson Heather Oldani in a statement. "McDonald's places high importance upon the protection of privacy, including children's online privacy...We continuously review and enhance our sites as appropriate, and we recently made some updates to happymeal.com, including removing the forward-to-a-friend options." ...