Dive Brief:
- For the first time ever, Mashable is opening its predictive analytics engine Velocity to an outside entity in a partnership with digital agency 360i.
- 360i, the agency behind Oreo's famous Super Bowl blackout tweet, will have access to Velocity, which helps Mashable predict content's virality, for at least four months as part of the partnership.
- In return for access, Mashable will receive guidance from 360i's deeper understanding of what marketers need to help improve Velocity.
Dive Insight:
360i is certainly strumming up some jealously from other digital agencies right now. Mashable's Velocity platform is a unique gem that could hold significant potential for marketers. Having a hand in its development is any agency's dream.
