Dive Brief: 

• Mike Hughes, the beloved president of The Martin Agency, has passed away Sunday from lung cancer at age 65. 
• In the past few weeks, as his health turned for the worse, Hughes penned his own obituary and it was posted Sunday as his final blog post. 
• The agency is also collecting memories of Hughes on a site called We All Love Mike. 

Dive Insight: 

It's a sad day for the advertising industry when we lose a respected figure like Mike Hughes. Hughes and his agency made Richmond, Va., a prime marketing destination for the likes of Walmart and Google, and he was known for his nurturing demeanor with staff. Prior to penning his own obituary, he had previously blogged about his health on other occasions, such as when he was told last January that he had two weeks to live.