Dive summary:
- Martha Stewart Living Omnimedia releases first of 17 online videos in the brand's “Countdown to Christmas” series.
- Starbucks, Estee Lauder and Truvia are included in the videos via product placement.
- Some of the companies sponsoring the videos are Starbucks, JC Penney and Nikon.
From the article:
… Martha Stewart Living Omnimedia is making an effort to go beyond posting clips culled and repurposed from its hundreds of hours of TV content. The new holiday videos are the first pure, short-form online videos to star Ms. Stewart herself. …
