Dive Brief:

• Marriott is partnering with a technology startup to develop travel content for Snapchat. 
• The initiative with the mobile platform is part of a larger campaign that also involves short films for YouTube with production team Sanders and Moss. 
• The content will offer up travel tips to Snapchat users, such as "top five restaurants in Dallas." 

Dive Insight: 

More and more brands are seeing the value in utilizing Snapchat. It's hip and reaches a younger demographic that will soon turn into consumers of hotel rooms. And by creating travel videos for the app and Youtube, the brand is tapping into a larger trend of creating its own 'lifestyle brand'— which is encapsulating a certain lifestyle that speaks to the core of the brand.