Dive Brief:
- Social media management and marketing platform MarketMeSuite has been named the first technology partner to Constant Contact's Small Business Innovation program.
- The platform is also being integrated with Constant Contact to allow users to access Constant Contact's email campaigns and images, and to post and share on their own social media accounts.
- The Small Business Innovation program is designed to provide a collaboration of resources to small businesses and help ensure their success on social media.
Dive Insight:
Any time a collaborative support system can be built for small business, the industry as a whole benefits. Small businesses can often have innovative ideas, but lack the resources to implement them. That's where programs like Constant Contact's Small Business Innovation can be useful. Social media marketing is an area where this could be highly beneficial.