Dive Brief:

• A new study from social media analytics provider Socialbakers predicts that the number of marketing videos uploaded to Facebook will surpass YouTube by the end of this year. 
• The study of 180,000 Facebook video posts show a steady increase in the number of marketing videos being uploaded by brands directly to Facebook. 
• The news comes just after news last week that Facebook video views were beating out YouTube as well.

Dive Insight: 

Marketers' decision to pass on YouTube for direct Facebook uploads could be a reaction to the data that shows Facebook could offer more engagements. Although it's debatable whether or not the auto-play feature is skewing the results for engagement, the Socialbakers research also gives meat to the theory that the videos interactions are gaining on Facebook while dwindling on YouTube.