Dive Brief:
- Marketing tech startup Yext has raised $50 million in its latest round of venture funding.
- According to CEO Howard Lerman, the Series F round of funding is the last before the company goes public next year.
- Yext — originally hoping to be an online Yellow Pages — now helps firms update their information across digital platforms ranging from Yelp to Facebook from a single place.
Dive Insight:
Information is the new gold, it seems, in the digital world. A marketing ad-tech firm like Yext that helps businesses manage their digital profiles could have a very bright future. There's nothing worse to marketers or businesses than having the wrong contact information or webpage displayed online for all the world to see.
