Dive Brief:
- A comprehensive report of VC funding from Venture Beat shows marketing tech is still very much a hot investment trend.
- In the last two months alone, the report identified 25 acquisitions and 63 investments totaling in $6.8 billion.
- The past two month's investments are continued from last year, which saw a total of $45.2 billion raised.
Dive Insight:
Last summer, there were major investments in marketing and ad tech firms -- like Media Math, Turn, AdRoll, and AppNexus -- that suggested marketing tech would be a hot trend in months to come.
The report tracks over 2,100 companies, 2,400 executives and investors, and 3,200 funding events, not including information from angel investors, undisclosed acquisitions and friends-and-family funding -- so the numbers could be significantly larger. Venture Beat's extensive and comprehensive compellation of marketing tech (martech) investments made proves the trend is only getting hotter.