The Marketing Dive Awards for 2020
From Chipotle to Ben & Jerry's, these are the companies and executives that epitomized leadership in crisis this year.
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Amid historic challenges, the marketer of brands like Dove and Ben & Jerry's continually met the moment with resonant messaging while advancing its business in critical areas like e-commerce. Read more ➔
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Stepping up as CMO of Lowe's in February, Thalberg has not only shepherded the retailer through an unprecedented crisis, but also broadened the brand's ambitions despite pandemic hurdles. Read more ➔
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A sparse ad directly addressing systemic racism punctuated the CPG marketer's history of purpose-driven initiatives. Read more ➔
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The QSR could exceed $2.5 billion in digital sales this year, largely on the strength of mobile marketing initiatives it began before the pandemic. Read more ➔
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As others scrambled to respond to the movement for racial justice, the Unilever ice cream brand built on years of advocacy to go above and beyond. Read more ➔