The food and beverage conglomerate increased advertising and marketing spending 12% this year, bolstering business and appeal with key audiences like Gen Z. Read more ➔

As CMOs everywhere face a "desperate fight for survival," KFC's U.S. marketing chief has helped successfully transform the QSR into a lifestyle brand through outsized campaigns. Read more ➔

Snagging a powerful ad server, dynamic creative optimization solution and client list, the deal strengthens an Amazon offer that had already put a dent in Google's search dominance. Read more ➔

Reservations at the refurbished resort sold out in two minutes, solidifying the chain's cult-like status among ardent fans and its expertise in catering experiences to devotees. Read more ➔

Equipping Accenture with a desirable talent pool and client roster, the deal shows how easily the consultancy is using its economic muscle to close the creativity gap with traditional agency rivals. Read more ➔