Dive Brief:
- A new startup accelerator called Boomtown is launching in Boulder, Colo., with the help of former CP&B executive Alex Bogusky.
- The accelerator hopes to help new Internet, mobile, and software startups operating in the media, marketing, and ad tech industries.
- According to Bogusky, who is one of Boomtown's four co-founders, he has been wanting to help people wanting to get out of the agency life to do something entrepreneurial, but hasn't had the resources until now.
Dive Insight:
A startup accelerator focused on marketing, media, and ad related startups could be a help to an industry that sometimes has trouble innovating. Due to client responsibilities and high risks, agencies often don't invest in innovation like they could. That's where the startup world offers value, because they are willing to take the risks to build something new. It will be interesting to watch what developments come out of Boomtown.
