Dive Brief: 

• TrackMaven, an enterprise marketing analytics company, has secured $6.5 million in its first round of institutionalized funding. 
• The platform acts as a solution for enterprise firms to automatically aggregate information, including competitor data, from multiple digital channels in one location. 
• TrackMaven's client roster is already impressive, with brands like Martha Stewart Living, Eddie Bauer, the NBA, and AOL. 

Dive Insight: 

If TrackMaven can succeed in positioning itself as the first true enterprise competitive solution for marketers, the company should continue to see big success. Scoring such big name brands early on is a good sign, as well, for the startup's future.