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Marketing 2019 Key stats at the half

By: the Marketing Dive team

Industry trends

The world's most valuable brand is worth $315.5 billion. Source: Kantar
43 months
Average CMO tenure dropped by 1 month this year. Source: Spencer Stuart
↑ 4.7%
Global online ad spend is set to grow 4.7% this year, up from the 4% forecast in December 2018. Source: Zenith
43%
Nearly half of advertisers planned to increase spending on influencer marketing by April. Source: ANA

Campaigns that made a splash so far this year

1:22:27

Reese goes all-in on ASMR with feature-length film

The full Reese's video times in at nearly 1 hour and 30 minutes.

While 2.2 million people viewed the trailer, just 490,000 saw the full film. Source: YouTube

Reese The Movie: A Movie About Reese (An ASMR Experience) Credit: Reese Canada on YouTube

1.5M

Gillette tackles toxic masculinity in short film that nods to #MeToo

Of the more than 1.5 million social media mentions, 1.1 million were within the campaign's first 24 hours. Source: Talkwalker
No. 5 in likeability ranking of Q1 ads. Source: Ace Metrix
Sentiment: 32% 😀, 36% 😠, 32% 😒 Source: Talkwalker
46,500

Bud Light's "Game of Thrones" Super Bowl spot snagged more than 46,500 social mentions

Sentiment: 22% 😀, 4% 😠 Source: Talkwalker
The beer brand spent an estimated $33.2 million on new creative for the Super Bowl. Source: Kantar
2,750

Oreo used 2,750 cookies to reenact the "Game of Thrones" title sequence

Twelve percent of "Game of Thrones" fans have a favorable view of Oreo compared to just 3% for the average consumer. Source: YouGov
Oreo x Game of Thrones Title Sequence Credit: OREO Cookie on YouTube

15,000

Taco Bell's hotel debut scored around 15,000 social mentions

Sentiment: 24% 😀, 8% 😠, 68% 😒 Source: Talkwalker
One night at "The Bell" costs $169. Source: Adweek
Reservations sold out in two minutes. Source: CNBC
3,000

KFC's sexy Mother's Day video spurred 3,000 brand mentions

Sentiment: 27% 😀, 9% 😠, 64% 😒 Source: Talkwalker
5,500

Kylie Jenner's OOH campaign pushes ads to more than 5,500 signs

It's reportedly the largest-ever programmatic OOH campaign, with thousands of digital screens at shopping malls and along highways. Source: Adomni

Company Announcements

View all | Post a press release
Invoca State of AI Report: 80% of B2C Marketers Say AI Tools Exceeded ROI Expectations in 2024
From Invoca
November 14, 2024
Verisk Marketing Solutions Helps Marketers Comply with FCC’s New TCPA Consumer Protections
From Verisk Marketing Solutions
November 01, 2024
Alison.ai’s $13.3M Funding to Speed Up AI-Driven Creative Optimization for Global Brands
From Jackie Farrell
November 12, 2024
New Creepy Clown Campaign From Six Flags Is The Scariest Ad Of All Time, According To New AI R…
From DAIVID
October 30, 2024
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