Dive summary:
- Edison Research released a report on consumer social media trends that could prove useful for marketers, especially the 9 highlighted trends. [Read the full list on Social Media Examiner.]
- With nearly 58 million Americans on social networking sites daily, marketers have plenty of opportunities to engage consumers.
- According to the findings, Twitter users are growing quicker and are more engaged, but Facebook is still the platform consumers prefer to connect with brands.
From the article:
"Marketers have a great opportunity to respond to these findings and develop strategies that appeal to changing consumer habits. Continue to focus on Facebook and Twitter as these platforms draw in new users. On the downside, be careful about using daily deals and location-based marketing because consumers are apprehensive about these services."
