Dive summary:

• StrongMail found that 89% of marketers plan to increase or maintain their marketing budget.
• Email marketing budgets will increase according to 56% of those polled with 52% planning a social media marketing budget and 43% expecting a mobile budget increase.
• Retail and consumer product emails are the most read marketing emails on mobile devices at a 40% rate.

From the article:

… Spending on mobile, and email/mobile integration, seems a smart bet for next year, given results of ReturnPath’s global mobile email study. The company found that more people (37%) are opening email on mobile devices than through webmail on a browser (30%), with 4 out of 10 emails now being read on a mobile device. The share of people reading mail on desktop clients has remained fairly steady at just under 40%, likely representing business use of email. …