Dive summary:
- The Federal Trade Commission has issued the first updates to its .com Disclosures; marketers should be aware of several aspects of the updates. [see full list at Social Media Examiner]
- A crucial thing to keep in mind is the environment as the original Disclosures were written in 2000, before MySpace, Twitter, or the first iPhone; the 2013 updates are the first updates since 2000.
- Marketers should keep in mind that the Disclosures are not laws, but merely suggestions on how to follow consumer protection laws in the digital world.
From the article:
"Before breaking down some of the key points, if you read the guide one thing you’ll likely notice missing is how all of this applies to nontraditional businesses. Bloggers, entrepreneurs and startups, for example, may not consider themselves digital advertisers but, in fact, many are."
