Dive Brief: 

• This week at the Mobile Media Summit in London, marketers gathered for a series of discussions surrounding the future of mobile and connected devices. 
• Marketers were split on which device is worth the investment right now — for example, some thought cars, but the sales cycle on cars is longer, so new features take longer to become mainstream. 
• A popular thought among the marketers was that fitness wearables — like FitBit and Nike Fuel — are a good place to focus because of their affordability and increasing popularity. 

Dive Insight: 

Challenges always come when deciding what new technology is worth investment. The consensus seems to be that connected devices certainly are worth looking into, but it's just not clear which one would be the most valuable. The mobile marketing landscape will look much different in just a few years time.