Dive Brief:

• Mark Zuckerberg's endorsement of the book "The End of Power" caused it to shoot to the top of Amazon and iTunes charts -- selling more in two days than the book had in its 18 prior months of existence. 
• The endorsement came as part of the Facebook founder's New Year's resolution to read a new book every two weeks and document it on a "Year of Books" page. 
• The sudden popularity of the book is causing some to draw the comparison between Zuckerberg and Oprah's Book Club. 

Dive Insight: 

This news just goes to show the marketing power of Facebook—even the things Zuckerberg touches turns to gold. Between the success of the Messenger app, the spike in engagement with autoplay videos, and now Zuckerberg's own reading list, Facebook appears to be on fire—despite what some journalists might have predicted. Now that brands know Zuckerberg's power, it's likely the Facebook founder is going to have a hard time fighting off endorsement offers.​ Will we see the Facebook CEO selling goods and services in the near future? Time will tell.