Dive Brief:
- Energy BBDO has named Mark Taylor as its new chief creative officer.
- Taylor will replace Dan Fietsam, who announced his departure earlier this month.
- The new CCO is best known for his agency work on CP&B's Burger King account, during which time he helped revive the King mascot and helped with the Subservient Chicken campaign.
Dive Insight:
Taylor has an extensive agency background with CP&B, as well as stints at Fallon and GSD&M. That experience and proven track record to come up with killer creative ideas should serve Taylor well in his new position at Energy BBDO.