Dive summary:
- Chief executive Marissa Mayer helped ready Yahoo's new launch a new homepage by removing clutter and streamlining the appearance to reflect the page's status as one of the most visited sites on the web.
- To update the appearance, the ads have been removed, a Twitter-like news feed has been added, and instead of including all the site features it now highlight's Yahoo's most popular functions: Yahoo mail and news service, Yahoo Finance, Yahoo Sports, movie listings, and the entertainment column OMG.
- On the new homepage, users are now able to share posted content via email, Facebook, or Twitter with just one click.
From the article:
"In the interview, Ms. Mayer said these would be the “first of many releases” and she would turn her focus to a dozen or more Yahoo products. Her next priority for the home page, she said, will be adding content sources. In December, Yahoo signed three deals, with CBS Television, NBC Sports and ABC News. In each case, the media companies will work with Yahoo to promote each other’s content and produce original video content for the Web."
