Dive Brief:

• Marissa Mayer talked Yahoo at the Goldman Sachs Technology and Internet Conference Wednesday in a session closed to the press. 
• According to Mayer, Yahoo has "some of the best data in the industry" and revenue from Mayer instituted parts of Yahoo is growing at 80%. 
• The Yahoo CEO admitted that Yahoo still had a tough road ahead, but will be rolling out new products at the company's first ever mobile app developer conference next week. 

Dive Insight:

Mayer has been under a microscope since she took over as CEO in 2012. Overall, it seems as if the larger strategy is working, especially with the acquisition of Tumblr. More under-the-radar than Instagram and Snapchat, Tumblr has 460 million users and reportedly has "paid dividends" and will rake in $100 million in revenue for Yahoo this year. Though the fact remains that Yahoo still has stiff competition from other major players like Facebook and Google—two giants that could end up being impossible to beat. Still, with its almost constant acquisitions and ad partnerships, Yahoo remains one of the most interesting digital companies to watch.