Dive Summary:
- Yahoo's Q3 results are expected to be released on Monday, and the report is expected to come with information on new CEO Marissa Mayer's comeback plan for the company.
- Reuters reports that Mayer's vision will focus chiefly on technology in an effort to get Yahoo back to its roots, though the plan will also seek to breathe new life into media properties such as Yahoo Mail, Yahoo Finance and Yahoo Sports.
- Mayer also wants to strengthen Yahoo's interactive capabilities, a move in line with her recent effort to supply all of the company's employees with new smartphones.
From the article:
"... Mayer, 37, wants to make Yahoo's properties much more interactive, on PCs and on mobile devices, using social media tools to personalize the user experience and new technology to boost advertising sales. Her well-known focus on user design is expected to result in a simpler, less-cluttered email and home page, one source said. ..."