Dive Brief:

• Marketing automation firm Rubicon Project has named Mari Kim Novak as its new chief marketing officer. 
• Novak formerly served as the firm's president of global advertising solutions and will replace Julie Ginches. 
• The new CMO is coming into her spot right as Rubicon, which went public in April, is in the midst of a sharp stock decline. 

Dive Insight: 

Competition among marketing automation companies is fierce right now. That harsh competition and declining stock prices mean Novak has certainly got her work cut out for her. Her interview with the WSJ certainly paints a competent picture of Novak's abilities, so Rubicon should be hopeful.