Dive Brief:
- Marketing tech and software firm HubSpot had a impressive performance when it opened to the public Thursday.
- The mar-tech firm opened with a price of $30.10—a number 20% higher than its IPO price.
- HubSpot is raised $125 million from the IPO and is now valued at $914 million.
Dive Insight:
HubSpot's public opening helped solidify the marketing software firm as an industry leader. Despite great IPO success, the firm still isn't profitable, but hopefully it will be able to turn things around with the added funds. The platform and content marketing from HubSpot has been an inspiration to many marketers so it would be a joy to see the firm continue to succeed.
