Dive summary:
- As Apple made yet another big announcement Tuesday, other mobile brands like Samsung, Motorola and LG sought to cash in on the attention by placing ads right next to coverage of the event.
- Samsung plastered well-timed banners across high-profile publisher's sites, including The New York Times, Business Insider, Bloomberg and The Verge.
- Motorola placed ads for Moto X on Ars Technica and Wired, and LG got in on the action with animated ads on Ars Technica's live blog.
From the article:
"Samsung not only advertised near coverage of Apple's event but more or less advertised that coverage itself. Samsung sponsors Business Insider's The Hive section, which aggregates popular headlines. To no one's surprise, an especially hot topic for The Hive on Tuesday was Apple's news, so The Hive widget running on Business Insider's homepage pinned "Apple iPhone Event Live Blog" atop the section's other headlines, all of which happened to be displayed on a Samsung Galaxy S4 and labeled 'Sponsored by Samsung Galaxy S4.'"
