Dive Summary:
- The Publishers Information Bureau released data on Thursday showing a dramatic 8.2% drop for magazine ad pages.
- All You, Ladies Home Journal, Lucky, Maxim, Martha Stewart Living, National Geographic, Saveur and Scientific American each lost about 20% from their ad pages compared to 2011, and the state of ad pages overall represents a 32% drop since 2008.
- Ebony, Martha Stewart Weddings, and the large print edition of Reader’s Digest, however, managed to to buck the trend by adding more than 20% to their ad pages.
From the article:
"... This is bad news for an industry that has traditionally relied on advertising for about three quarters of its revenue. To make matters worse, the advertising fall-off is happening as magazines audiences are actually *growing* — up 1.6% for 2012, thanks in part to growth in digital editions, according to a spokeswoman for the Association of Magazine Media. ..."
