Dive Brief:

• More than half of all online retail shopping originates on mobile devices now, according to a new report from the National Retail Federation and comScore.
• The data shows that shopping increased in popularity as a content category by 49% among smartphone users between June of last year and June of 2013.
• 57% of smartphone users claimed to have utilized omnichannel services or visited the same retailer online using a mobile device while shopping in-store.

Dive Insight:

Retail shopping and browsing via mobile device continues to grow rapidly as a trend, and many m-commerce consumers are frequently choosing to utilize smartphones over tablets. During the second quarter of 2013, sales revenue for mobile commerce reached a total of $4.7 billion and grew 24%, compared to the 16% growth experienced in total e-commerce sales.