Dive Brief:

• Lowe's Home Improvement has expanded its award-winning #LowesFixinSix Vine series to include Instagram Hyperlapse Video. 
• The retailer has also introduced new #TapThruHowto videos that offer step-by-step instructions that emphasizes Instagram's tap pause/tap play feature. 
• The Vines are working for engagement and have been collectively like 11,217 times and re-Vined 845 times. 

Dive Insight: 

Lowe's is proving through the use of Vine and Instagram that it doesn't take high tech tools or a lot of money to produce quality content—just a bit of creativity. After seeing Lowe's Vines, the idea seems so obvious, but the simple ideas are often the most brilliant. This isn't the first time Lowe's has taken advantage of new technology: In June the home-improvement store launched augmented reality installations to create virtual replicas of home improvement projects. It appears that Lowe's is doing a bit of rebranding with these efforts to be seen as  a leader in tech,