Dive Brief:

• The Toronto Raptors have dropped the ball in marketing the team's new logo revealed last week. 
• The NBA team has drawn criticism for the logo design itself by releasing the black-and-white version—before the official color—that closely resembles Brooklyn Nets' logo. 
• The team has also failed to put out any merchandise with the new logo in time for the holidays despite the timely reveal. 

Dive Insight: 

A new logo can be a huge marketing boost for a sports brand, especially when it comes to producing new merchandise. To release a logo right before the holidays and then not be prepared with new merchandise is a huge misstep. Reportedly, musician Drake was part of the campaign to develop the new logo, but has since distanced himself from the project—not a good sign for the redesign overall.