Dive Brief: 

• Mobile analytics and marketing firm Localytics has raised $16 million in a recent round of Series C funding. 
• The firm plans to expand internationally, mostly from its London office, and build out its self-service marketing content. 
• Localytics currently powers the analytics for over 20,000 apps from over 5,000 companies. 

Dive Insight: 

Mobile analytics and marketing are a hot market right now. Localytics is well-positioned and this round of funding should help the firm stay competitive — particularly if the international expansion continues as planned.