Dive Summary:

• LivingSocial hired a new CMO, announcing former Best Buy exec Barry Judge as its choice for the role.
• Judge left Best Buy last May after working there for a decade and serving as CMO for four years.
• Judge will be tasked with helping LivingSocial to grow its digital commerce operations as the company faces tough competition in the daily deal market.

From the article:

"... Judge will oversee advertising, marketing and brand management for LivingSocial, which laid off 400 employees two months ago and has been attempting to expand its business via an offline event space, dubbed 918 F Street, in Washington, D.C., and by ramping up its vacations product, Escapes. A source close to the company recently told Adweek that the events and travel products were "extremely popular" with the digital deals firm's audience. ..."