Dive Brief: 

• Livefyre, a real-time social conversation and curation platform, has acquired RealTidBits, which provides real-time commenting and analytics services. 
• RealTidBits' clients include The CW, Thomson Reuters and Dow Jones Local Media Group. 
• RealTidBits' analytics tool will be integrated into Livefyre's StreamHub. 

Dive Insight: 

With RealTidBits' social analytics tool, Livefyre will be able to offer publishers a more comprehensive tool in tracking social media and communicating with readers. In addition to the conversation tools StreamHub already provides, publishers will now be able to track social conversations about their brand with greater ease.