Live Blog: Super Bowl Real-Time Marketing — in Real Time Digiday Editors  | February 2, 2014 The annual slugfest is upon us. Billion dollar corporations will put everything on the line to face off at the Super Bowl this afternoon in a battle for supremacy. There will also be a football game. At last year’s game, the big brand win came in the form of a timely slice of marketing from Oreo . The attendant buzz surrounding the real time tweet heard ’round the world gave rise to a new tradition: big-event real-time marketing through the second screen. Since the Oreo ...